Easter Marketing Ideas for Small Businesses in Wales
Easter is more than just chocolate eggs and bank holiday weekends – it's a golden opportunity for Mid Wales businesses to boost sales, engage with customers, and stand out from the competition. Whether you run a shop in Newtown, a café in Welshpool, or a tourism business in Machynlleth, the Easter period offers fantastic marketing potential.
The key is starting early and being creative. Let's explore some proven Easter marketing ideas that work brilliantly for small businesses across Powys and Mid Wales.
Start with Your Website
Your website is your digital shop window, so make sure it's dressed for Easter:
Create an Easter Landing Page
Design a dedicated Easter page on your website showcasing your seasonal offerings. This could include special products, Easter opening hours, holiday activities, or limited-time offers. Make it easy to find from your homepage with a prominent banner or button.
Update Your Homepage
Add Easter-themed imagery and messaging to your homepage. This doesn't mean going overboard with cartoon bunnies (unless that fits your brand!) – subtle seasonal touches show you're current and engaged with your customers.
Optimise for Local Easter Searches
People search for "Easter activities Mid Wales," "Easter events Newtown," and "things to do Easter Powys." Make sure your website mentions Easter alongside your location to capture this search traffic.
Social Media Easter Campaigns
Social media is perfect for building Easter excitement and engagement with your Mid Wales community.
Easter Countdown Posts
Start counting down to Easter with daily posts. Share Easter tips, behind-the-scenes preparations, product spotlights, or fun facts. This builds anticipation and keeps your business top of mind.
Easter Competition or Giveaway
Run an Easter egg hunt competition on Facebook or Instagram. Hide Easter eggs in your photos, ask followers to spot them, or create a simple prize draw for people who share your post. Prizes don't need to be expensive – a £20 voucher or Easter hamper works brilliantly for local engagement.
User-Generated Content
Encourage customers to share photos of themselves enjoying your products or services over Easter. Create a branded hashtag like #EasterInNewtown or #MidWalesEaster and feature the best submissions on your page.
Easter Opening Hours
Post your Easter bank holiday opening hours well in advance. Pin this post to the top of your Facebook page so customers can easily find it. Update your Google My Business listing with special hours too.
Local Easter Events
Share information about Easter events happening across Powys and Mid Wales. Supporting your local community builds goodwill and positions you as a helpful local resource, not just a business trying to sell.
Email Marketing for Easter
Your email list is your most valuable marketing asset. Use it wisely during Easter:
Easter Gift Guide Email
Send an email showcasing your products or services as perfect Easter gifts. Include images, prices, and direct links to purchase or book. Make it easy for customers to buy from you.
Exclusive Easter Offers
Reward your email subscribers with exclusive Easter discounts or early access to products. This makes them feel valued and drives sales from your most engaged customers.
Last-Minute Easter Ideas
Send a reminder email a few days before Easter weekend with "last-minute" gift ideas or availability. Many people leave Easter shopping until the last minute – be there when they need you.
Easter Promotions That Work
The right promotion can significantly boost your Easter sales:
Easter Bundle Deals
Create special Easter bundles or packages. For example, a café might offer an "Easter Breakfast Bundle," whilst a gift shop could create an "Easter Hamper." Bundles increase average transaction value whilst feeling like great value to customers.
Limited-Time Offers
Create urgency with time-limited Easter offers. "Available Easter Weekend Only" or "Whilst Stocks Last" encourages people to act quickly rather than putting off their purchase.
Easter Discount Codes
Offer a special Easter discount code that customers can use online or in-store. Make it memorable and seasonal, like "EASTER2025" or "SPRINGJOY."
Buy One, Get One Easter Deals
BOGOF offers work particularly well for Easter because people often buy for multiple family members. Consider "Buy two Easter gifts, get the third half price" type promotions.
Easter Content Ideas
Content marketing helps you rank on Google whilst providing genuine value to your community:
Easter Activity Guides: "10 Free Easter Activities for Families in Mid Wales"
DIY Guides: How to create Easter decorations or Easter egg hunt ideas
Local Guides: "Best Easter Sunday Lunch Spots in Powys" or "Easter Weekend in Newtown: A Visitor's Guide"
Gift Guides: "Thoughtful Easter Gifts That Aren't Chocolate"
This content positions you as helpful and knowledgeable whilst naturally including keywords like "Easter Mid Wales" and "Easter Newtown" that people are searching for.
Google My Business for Easter
Don't forget to update your Google My Business listing:
Add Easter special hours
Create an Easter offer post
Upload fresh Easter-themed photos
Add Easter-related keywords to your business description
Respond to all reviews promptly – engagement increases during holidays
When someone searches "open Easter Sunday Newtown" or "Easter gifts near me," you want your business to appear with all the right information clearly displayed.
Collaborate with Other Local Businesses
Easter is the perfect time for local business collaboration:
Cross-Promotion
Partner with complementary businesses for Easter promotions. A florist and a chocolatier could create a joint Easter gift package. A hotel and a local attraction could offer an Easter break package. These partnerships expand your reach to each other's customer bases.
Easter Trail or Passport
Work with other Newtown or Mid Wales businesses to create an Easter trail. Customers visit participating businesses to collect stamps or Easter eggs, with prizes for completing the trail. This drives footfall to all participating businesses.
Shared Social Media Campaigns
Create a shared hashtag and encourage all local businesses to use it. This builds community spirit and makes your area a destination for Easter activities.
Easter Marketing for Different Business Types
Retail Shops
Focus on window displays, Easter product ranges, gift wrapping services, and extended opening hours. Create Instagram-worthy displays that customers want to photograph and share.
Cafés and Restaurants
Offer Easter-themed menu items, Easter Sunday lunch bookings, takeaway Easter meal options, or Easter afternoon tea. Make sure your Easter menu is prominently displayed on your website and social media.
Tourism and Accommodation
Promote Easter break packages, family-friendly activities, dog-friendly Easter breaks, and local Easter events. Partner with local attractions to create complete Easter experiences.
Service Businesses
Even if you're not selling physical products, you can join in. Offer Easter gift vouchers, run an Easter competition, or share helpful Easter-related content that showcases your expertise.
Measuring Your Easter Marketing Success
Track your Easter marketing efforts so you know what works:
Website traffic during the Easter period
Social media engagement rates on Easter posts
Email open rates and click-through rates
Sales attributed to Easter promotions
New customers acquired during Easter
Redemption rates of Easter discount codes
Keep notes on what worked well so you can improve your Easter marketing next year.
Start Planning Now
Easter marketing works best when you plan ahead. Start your Easter preparations at least 6-8 weeks in advance:
8 weeks before: Plan your Easter strategy and promotions
4 weeks before: Launch your Easter marketing campaign
2 weeks before: Ramp up social media activity and send email campaigns
Easter week: Final push with last-minute offers and reminders
The businesses that succeed at Easter marketing are those that start early and maintain consistent messaging across all their channels.
Make This Easter Your Best Yet
Easter offers Mid Wales businesses a wonderful opportunity to connect with customers, increase sales, and strengthen community ties. The key is approaching it strategically rather than leaving everything to the last minute.
Choose 3-4 marketing tactics from this guide that suit your business and your capacity. It's better to do a few things brilliantly than attempt everything and execute poorly.
Whether you're updating your website, running a social media competition, or creating special Easter offers, the important thing is to start now and be consistent.
Your customers are looking for Easter experiences, products, and services. Make sure they find you.
